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Rushton Marketing Blog

Rushton Marketing Blog

DIGITAL MARKETING UPDATES FOR BUSY BUSINESS OWNERS
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Your go-to hub for local digital marketing insights tailored for busy business owners. Whether you’re navigating SEO shifts, social media changes, or paid ads tweaks, we break it all down in plain English, so you can stay ahead without spending hours online. From practical marketing tips to what’s new in Meta, Google, and beyond, we’ve got your back (especially if you’re a business owner in Ashburton or wider Canterbury). Start exploring the updates that matter to your business.

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Shopify just opened up wholesale to everyone (and it’s free)

Shopify’s B2B wholesale features are no longer just for Plus. They’re now free on Basic, Grow and Advanced plans. Here’s what you get and whether your business should be using it.

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How to Show Up in AI Search Results Using LinkedIn and Reddit

More people are asking ChatGPT and Gemini instead of Google, and those tools lean heavily on LinkedIn and Reddit for answers. Here’s how NZ businesses can show up in AI search results on both platforms.

Zero-Click Searches

Clicks from Google are down, but the people who do click are 23 times more likely to convert. Here’s what zero-click searches mean for NZ businesses, and how to stay visible when Google answers first.

What Is Human-Led Creativity – and Why Does It Matter for Your Marketing?

Human-led creativity was the phrase everyone was talking about at the 2026 B2B Marketing Association event. Here’s what it means, the four pillars behind it, and why it’s your edge as AI content floods every feed.

Marketing Funnel Made Simple

If TOF, MOF and BOF make you think “WTF”, this one’s for you. Here’s the marketing funnel in plain English, and why your marketing needs to work across all three stages.

Smarter SEO Reporting in Google Search Console

Search Console now lets you view your SEO data by week or month, not just day by day. Here’s how it cuts through daily noise so you can spot real traffic trends and report on progress faster.

The 4 P’s of Marketing (And Why They Still Matter for NZ Businesses)

Digital marketing has evolved, but the fundamentals haven’t. Here’s how Product, Price, Place and Promotion decide whether your marketing works, and why to sort them before spending more on ads.

Digital Marketing Updates October 2026

Meta is taking more control of your ads, launching auto-DMs from comments and charging for the features you actually want. Here’s what’s changing, what it means for your business, and what to do about it this month.

Why Start-Ups Shouldn’t Hire a Marketing Agency (Yet)

Hot take: if you’re still in start-up mode, we won’t take your money… yet. Here’s why start-ups should DIY their marketing first, and when hiring an agency actually makes sense.

Because your customers don’t just Google anymore

Your customers don’t just Google anymore. Here’s what SEO and AI SEO actually are, and how to make sure your business gets found in ChatGPT, voice search and AI answers.