Marketing Funnel Made Simple
If TOF, MOF and BOF make you think “WTF”, this one’s for you. Here’s the marketing funnel in plain English, and why your marketing needs to work across all three stages.
The 4 P’s of Marketing (And Why They Still Matter for NZ Businesses)
Digital marketing has evolved, but the fundamentals haven’t. Here’s how Product, Price, Place and Promotion decide whether your marketing works, and why to sort them before spending more on ads.
Digital Marketing Updates October 2026
Meta is taking more control of your ads, launching auto-DMs from comments and charging for the features you actually want. Here’s what’s changing, what it means for your business, and what to do about it this month.
Why Start-Ups Shouldn’t Hire a Marketing Agency (Yet)
Hot take: if you’re still in start-up mode, we won’t take your money… yet. Here’s why start-ups should DIY their marketing first, and when hiring an agency actually makes sense.
ChatGPT-5: The Business Owner’s Upgrade
OpenAI has launched ChatGPT-5, the biggest upgrade yet to its AI assistant. Here’s what it means for business owners, from marketing to customer support and operations.
Word of mouth is not a marketing strategy
Referrals are great, but relying on them alone puts your sales in someone else’s hands. Here’s why word of mouth isn’t a marketing strategy, and how to build a lead pipeline you control.
How much should you really spend on Marketing?
How much should you budget for marketing? The general rule is 7–10% of revenue, but it depends on your goals. Here’s what startups, established businesses, and growing businesses should spend.