Rushton Marketing Blog

DIGITAL MARKETING UPDATES FOR BUSY BUSINESS OWNERS

Your go-to hub for local digital marketing insights tailored for busy business owners. Whether you’re navigating SEO shifts, social media changes, or paid ads tweaks, we break it all down in plain English, so you can stay ahead without spending hours online. From practical marketing tips to what’s new in Meta, Google, and beyond, we’ve got your back (especially if you’re a business owner in Ashburton or wider Canterbury). Start exploring the updates that matter to your business.

Sign up for free tips + digital marketing updates

How can I grow my business on Facebook and Instagram?

Want more customers from Facebook and Instagram? Here are seven practical ways to grow your business on social media, from building a clear strategy and running Meta Ads to posting consistently and tracking what works.

ChatGPT ADS + Get your business showing up in AI platforms.

ChatGPT Ads just launched in NZ with a $25/day entry point – and Google’s AI Overviews are now citing pages that don’t even rank on page one. Here’s what both mean for your marketing, and where to start this month.

Digital Marketing Updates: August 2026

Meta’s about to start charging for its Instagram AI tools, Google’s rewriting how Smart Bidding and budget pacing work for ad-scheduled campaigns, and Search is getting personal with Gmail and Photos woven in. Here’s what actually happened this month – and what to check on your own accounts before it costs you.

How Should I Advertise My Black Friday Special?

Advertise your Black Friday special in three places – your email list, paid social with retargeting, and Google Ads for active searchers. Start warming up your audience three to four weeks out, not on the day. The businesses that win Black Friday are the ones people already recognised before the sale started.