


Meta is taking more control of your ads, launching auto-DMs from comments and charging for the features you actually want. Here’s what’s changing, what it means for your business, and what to do about it this month.

Meta’s about to start charging for its Instagram AI tools, Google’s rewriting how Smart Bidding and budget pacing work for ad-scheduled campaigns, and Search is getting personal with Gmail and Photos woven in. Here’s what actually happened this month – and what to check on your own accounts before it costs you.