The brief – develop a brand image for new business, Saylor James that will attract the busy mums of Canterbury.
Saylor James is a new business owned and operated in Ashburton by mum of two, Aimee who struggled to find affordable, fashionable clothes for her children in Mid Canterbury and decided to do something about it!
We are thrilled to have been a part of this new business venture from the start. After our initial meeting with Aimee we built a strong brand image that would communicate with the target audience of fashion savvy mums along with setting up essential the marketing collateral.
Fast forward 8 weeks and Rushton Marketing have now built an online shopping website that will be the driving force of sales for Saylor James. A clean, well thought out design and navigation was always geared toward the busy mum. The easy navigation and quick filter categories make the online shopping experience a speedy and enjoyable one.